Engage by Cell — Webflow Website Rebuild & AI Integration

Overview

Engage by Cell, a mobile engagement software company, approached Nupixl to rebuild its outdated WordPress website and improve operational efficiency. The old site suffered from slow load times, poor SEO performance, and an inconsistent design that didn’t reflect the company’s innovative reputation. Updating content required developer assistance, which slowed marketing and product updates. Nupixl was tasked with creating a fast, scalable Webflow rebuild that could support both marketing agility and AI-driven automation.

Challenge

The previous WordPress system had become an operational bottleneck. Each new campaign or product launch required coordination between multiple teams, making updates cumbersome and error-prone. Content duplication and misaligned analytics tracking made it difficult to measure campaign success. Engage by Cell needed a centralized solution that streamlined content management while empowering non-technical staff to make updates confidently.

Approach

Nupixl began with a full audit of Engage by Cell’s content architecture, analytics setup, and publishing workflows. The team identified that most pain points stemmed from a lack of modular structure and disconnected data sources. The strategy was to rebuild the website entirely in Webflow using the Client-First and Relume systems for speed, scalability, and consistency. Additionally, Nupixl integrated AI-powered Pixl Personas to automate daily marketing briefings and sync campaign data between Airtable and Webflow.

Execution

The Webflow rebuild introduced a modular CMS capable of handling Engage by Cell’s growing catalog of product pages, blog posts, and client case studies. Make.com automations were added to push updates from Airtable directly to the live site, reducing publishing time dramatically. Nupixl also implemented structured data and SEO schema to boost search visibility. Once launched, the new platform offered faster performance, simpler editing workflows, and automated analytics reporting powered by AI.

Results

Post-launch, the Engage by Cell website saw a forty-three percent reduction in load time and a thirty-one percent increase in organic traffic. Marketing teams could now publish content in under an hour without developer intervention. The integration of automation tools saved roughly fifteen hours per week in manual updates. The rebuilt site not only modernized Engage by Cell’s brand presence but also laid the groundwork for AI-enhanced marketing operations.