Clover — Unified Web Experience

Overview

Clover’s marketing and product teams were stuck in an inefficient cycle of manual updates and data misalignment. Product details, pricing, and campaign content lived in different systems, requiring developer assistance for every change. As the company scaled, these bottlenecks multiplied. Clover partnered with Nupixl to create a unified digital foundation that would merge automation with design consistency.

Challenge

The fragmentation between systems caused both operational and reputational issues. Campaigns often launched with outdated product information, eroding customer trust. The development team spent more time maintaining content than building features. Clover’s leadership wanted a solution that allowed marketing to move independently without sacrificing data accuracy.

Approach

Nupixl proposed a headless CMS strategy built on Webflow and Supabase. The objective was to centralize data storage while allowing flexible front-end management. Make.com automations would handle content synchronization and alerts for inconsistencies. This design-first yet data-secure architecture balanced freedom with control.

Execution

A modular Webflow component system was developed using the Client-First standard. Supabase fed real-time data directly into the Webflow CMS via API integration. Automated syncs were scheduled to maintain data accuracy across all product pages. Marketing staff were trained to manage content autonomously, drastically reducing dependency on developers.

Results

Time-to-market for new campaigns decreased by seventy-five percent, and product updates could be completed in minutes. The automated system virtually eliminated outdated content and versioning issues. Clover’s internal teams gained both agility and accountability. The new workflow became the blueprint for future digital transformations across the company.